Diana de Silva shows its commitment to Spain.

Diana de Silva is making a major investment into the important Spanish market with the opening of a brand new subsidiary company based in Madrid.
A major step forward for the company, Diana de Silva España will handle Montana, Byblos and, for the first time, will introduce Hanorah cosmetics and the newly added Mauboussin brands, developing sales, distribution and promotion throughout Spain. The new subsidiary will be managed by a staff of local people with many years' experience in the selective business and will be supported by a dedicated sales force.
Says export director Claudia Ferretti:''We are delighted to have opened Diana de Silva España, which is a sign of our commitment to the Spanish domestic market and the opportunities which we believe it presents to our brands. We are planning a huge investment into the Spanish sector through consumer advertising and promotions and expect major increases in distribution and sales as a result of this new office''.