Cosmopolitan Cosmetics, the cosmetics and fragrance business of the Wella AG, and Max Mara S.r.l. have concluded a Joint Venture agreement for the development, the manufacture and the world wide distribution of fragrances and cosmetics products. The new Joint Venture plans to launch the first women's fragrance as early as in spring 2004.
“We see a lot of synergies and benefits through this co-operation of two companies with high international presence and awareness”, explains Heiner G�rtler, CEO of Wella AG. “Furthermore this joint venture should generate additional net sales up to 100 Mio Euro in the coming years.”
“Cosmopolitan Cosmetics is a major international fragrance specialist. We share their vision and we believe that their commitment and the high standing reputation that Wella AG has gained in the market after years of expansion are the best guarantees for the success of this venture. Both companies are today in the unique position to greatly benefit of their complementary points of strength,” states Luigi Maramotti, Chairman of Max Mara S.r.l..
Since 1997 Wella AG has grouped its cosmetics and fragrance activities under the roof of Cosmopolitan Cosmetics. Successful brands managed by this fragrance specialist include Gucci Parfums, Dunhill, Montblanc, Rochas as well as fragrances by MEXX, Marc O'Polo, Naomi Campbell and 4711. Cosmopolitan Cosmetics is represented by more than 30 subsidiaries in 120 countries throughout the globe.
Max Mara is a family owned operation which started in Italy back in 1951. The company has been capable of creating the concept of modern pret-a-porter developing the idea of advanced management of creative talents in design together with a strong innovative approach to marketing and distribution. Since the beginning of the '80 the company has started an international roll out plan that has brought the presence of its brand in over 90 countries, through a network of 1630 point of sales, and the presence of an exclusive Max Mara boutique in almost every major city in the world. Employing a staff of about 3,600 people, the company passed the billion EURO thresholds in 2001.
This Joint Venture shall bring mutual benefits to both partners: Cosmopolitan Cosmetics, with this partnership with a prestigious name of the fashion industry, will consolidate its position in the selective distribution and generate additional growth on the international level and Max Mara will develop its offer to its clients in entering the competitive fragrance and cosmetics world.
Should you have any queries please contact:
Cosmopolitan Cosmetics GmbH
Venloer Stra�e 241
50823 K�ln,
Klaus Wolfram,
Tel.: +49-221-5728-337
Fax: +49-221-5728-157